Making a good first impression is crucial when selling a home, as it can influence a potential buyer’s decision within seconds. Staging can help create a more inviting, clean and comfortable living space, and you have the option to do it yourself or hire a professional stager who is associated with our team.
Hiring a professional stager provides access to a trained expert who knows how to highlight a home’s strengths, downplay its weaknesses and tailor decor to the neighborhood’s demographic. A professional stager can also help determine if renting furniture and accessories will enhance the space. Investing in staging is less costly than lowering the sale price of a home. Many real estate professionals report that professionally staging a home can result in a 1% to 5% increase in the dollar value offered by buyers compared to an equivalent home that is not staged. By staging a home, you can increase its appeal and highlight its potential, making it more attractive to potential buyers.
To stage your home, start by focusing on curb appeal, then declutter and edit your furniture selections to create focal points and emphasize space. Research shows that decluttering is the most critical activity when staging a home. Streamline each room to minimize the number of objects on display, pack away personal items, and clear off countertops, appliances, and medications. Depersonalize the space by removing family photos and specific decor that may limit potential buyers’ imagination.
Professional photography is an essential component of marketing your home for sale. Our team partners with outstanding professional real estate photographers to capture the home in its best light through still photography, drone photography, videos and 3-D virtual tours. According to the National Association of Realtors, homes that were professionally photographed sold 32% faster than those that were not, and sold for up to $11,200 more. Additionally, 98% of my buyers considered photos to be the most important feature of a real estate listing.
Combining staging with professional photography can have a powerful impact on a home’s sale price and speed of the sale. In studies, 83% of buyers’ agents stated that staging and professional photos made it easier for buyers to visualize a property as their future home, and 44% of buyers were more willing to tour a staged home they saw online.
Whether you're buying or selling, Liz Marks - Strauss Realty Group offers expert guidance and personalized service to ensure your success. Let's make your real estate dreams come true together.